Campaigns
The following are examples of campaigns I’ve led from the ground up. I set the strategy, shaped the narrative, and created content across the channels where each audience actually lives. Each was built to drive a specific outcome.
Where scientists watch the forest breathe
The Howland Research Forest is home to one of the nation’s oldest ongoing studies about how forests exchange carbon with the atmosphere. The research nearly came to a standstill this August due to funding disruptions. I created this campaign to help generate new funding.
When funding changes, goals shouldn’t
Amid growing uncertainty around graduate student funding, I developed a campaign to raise emergency financial support.
I created a case statement for gift officers to use with prospects and led a segmented outreach strategy to Graduate School alumni. High-value donors received a series of printed postcards followed by emails, reinforcing the narrative and call to action. The digital content was sent to a broader audience. I also developed a presentation and talking points for the Vice President of Research to support prospect meetings.
In its first year, the campaign raised more than $250,000, funding emergency awards of up to $10,000 and helping more than two dozen students continue their research and complete their degrees.
